The Story

An escape to the scenic mountains and valleys in Biripi and Worimi country, Winmarra is a place for those looking to connect with land and culture.

Winmarra, meaning ‘mountain people’, signifies the rugged and rich land on which its nomadic people have lived – and thrived – for centuries.

Inspired by the strength and resilience of his ancestors – particularly his elders – Latrell Mitchell is looking to tell the same stories that run through his bloodlines, with his mission to provoke thought and pass on knowledge of his family’s land and culture.

The stories of the people from the mountains are interwoven in the very fabric of those who nurtured the countryside, many of whom did so as cattle drivers.

Winmarra’s totem – the Bull – is both a symbol of leadership, power and strength as well as a provider and nurturer of the land, much like the very people who hail from it.

The vision of Winmarra is simple; to connect people from all corners of the earth, no matter their culture or heritage, to pass on knowledge and connect with the land.

When you wear Winmarra, you take with you the resilience and strength of the people from where they came.